Winning Marketing Plan

1. Listing Preparation

a.    Compile Detailed List of Home’s Features, Measurements and Benefits

b.    Take Extensive Interior and Exterior Pictures

c.    Provide Licensed Interior Designer to Review Staging & Make Recommendations

d.    Recommend Necessary Service Providers To Prepare Your Home for Marketing

e.    Create Visual Tour

f.     Prepare Professionally Printed Flyer

g.    Prepare Marketing Binder Detailing Your Home, Neighborhood & Town Features

h.    Provide Home Warranty Program during Listing and to Buyer (T20K Program)

i.     Provide Listing Building Inspection for Structural & Mechanical Issues (T20K Program)

2. Internet Marketing

a.    List on CMLS (Consolidated Multiple Listing Service) – Fairfield County

b.    List on Connecticut MLS – New Haven County & Westchester County

c.    Load & Customize Enhanced Listing in Raveis.com

d.    Load & Customize Showcase Listing in Realtor.com

e.    Add Visual Tour to Raveis.com, Realtor.com, CMLS, CT MLS & FreddaFirst.com

f.     Research and Invite all Agents With Similar Listings & Sales in Past Year

g.    Target 20K Marketing to Office and Broker Community - $10K Bonus!!

f.     Exceptional Property Listings Receive Advertising in Frontpage of Raveis.

 

3. Advertising

a.    Feature in Local Newspaper

b.    Monthly Open House Advertisement

          1.  On Raveis.com

          2.  On CMLS

          3.  On Realtor.com

          4.  On CTMLS

          5.  On Real Estate Book.com

          6.  On Visual Tour.com

                (All of the above sites forward open house to a host of other sites including:

                 Zillow, Yahoo, and many others)

c.    Target 20K Advertising on all Print   

d.    Feature in Real Estate Book Color Magazine - Quareterly - T20K

e.    Post Card Mailing - Quarterly - T20K

4. Keeping You Informed:

a.    Listing Book Account Providing you with info on Competing Listings & Sales

b.    Record and Email all Agent Feedback

 

5. Negotiate, Process & Closing of Your Home’s Sale

a.    Review Buyer’s Financial Qualifications

b.    Review Selling Agent's Qualifications

c.    Recommend Building Inspectors, Mortgage Companies, Attorneys & Contractors

b.    Solicit Multiple & Back-Up Offers

c.    Negotiate Offers for Highest Price

d.    Handle Building Inspection Issues

e.    Finalize Sale

f.     and always provide…

 

       Excellence in Customer Service